A Twenty-First Century Guide to Aldersonian Marketing Thought

A Twenty-First Century Guide to Aldersonian Marketing Thought

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.

Download Now

Author
Publisher Springer Science & Business Media
Release Date
ISBN 9780387261751
Pages 614 pages
Rating 4/5 (53 users)

More Books:

A Twenty-First Century Guide to Aldersonian Marketing Thought
Language: en
Pages: 614
Authors: Ben Wooliscroft
Categories: Business & Economics
Type: BOOK - Published: 2005-09-28 - Publisher: Springer Science & Business Media

GET EBOOK

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the pre
A Twenty-First Century Guide to Aldersonian Marketing Thought
Language: en
Pages: 581
Authors: Ben Wooliscroft
Categories: Business & Economics
Type: BOOK - Published: 2006-02-23 - Publisher: Springer Science & Business Media

GET EBOOK

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the pre
Macro-Social Marketing Insights
Language: en
Pages: 264
Authors: Ann-Marie Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2019-07-15 - Publisher: Routledge

GET EBOOK

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, g
Marketing Theory
Language: en
Pages: 448
Authors: Michael J Baker
Categories: Business & Economics
Type: BOOK - Published: 2010-03-31 - Publisher: SAGE

GET EBOOK

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together
Marketing
Language: en
Pages: 192
Authors: Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2009-03-19 - Publisher: SAGE

GET EBOOK

Electronic Inspection Copy available for instructors here `I see this book as an important addition to the marketing literature. A weakness in critical approach
Marketing
Language: en
Pages: 194
Authors: Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2009-04-01 - Publisher: SAGE

GET EBOOK

This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspe
The Routledge Companion to International Management Education
Language: en
Pages: 440
Authors: Denise Tsang
Categories: Business & Economics
Type: BOOK - Published: 2013-06-19 - Publisher: Routledge

GET EBOOK

Crises and scandals in the world of international management have brought a new spotlight onto how the subject is taught, studied and understood. There has been
Expanding Disciplinary Space: On the Potential of Critical Marketing
Language: en
Pages: 232
Authors: Douglas Brownlie
Categories: Business & Economics
Type: BOOK - Published: 2014-10-14 - Publisher: Routledge

GET EBOOK

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contai
Pioneers in Marketing
Language: en
Pages: 212
Authors: D.G. Brian Jones
Categories: Business & Economics
Type: BOOK - Published: 2011-12-21 - Publisher: Routledge

GET EBOOK

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100
Review of Marketing Research
Language: en
Pages: 372
Authors: Naresh Malhotra - USE 0493
Categories: Business & Economics
Type: BOOK - Published: 2011-07-21 - Publisher: Emerald Group Publishing

GET EBOOK

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar,