Applied Thematic Analysis
This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.
Author | Greg Guest |
Publisher | SAGE |
Release Date | 2012 |
ISBN | 1412971675 |
Pages | 321 pages |
Rating | 4/5 (76 users) |