Applied Thematic Analysis
This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.
| Author | Greg Guest |
| Publisher | SAGE |
| Release Date | 2011-11-09 |
| ISBN | 1412971675 |
| Pages | 295 pages |
| Rating | 4/5 (76 users) |
