Understanding Communication Research Methods

Understanding Communication Research Methods

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action. Also featuring dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.

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Publisher Routledge
Release Date
ISBN 1351683659
Pages 449 pages
Rating 4/5 (54 users)

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This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by
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Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that ma
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Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qual
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This book deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling